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How Ryan Fusco of WORKFORIT Apparel is Growing his Brand without Debt


Choosing to work in skilled labor was what Ryan Fusco really wanted to do. Since so many people didn’t support and even mocked his decision, he started a brand called WORKFORIT Apparel. His company has become of the leading blue collar brands to pride for skilled labor and trades. Coupled with his YouTube Channel, Ryan is able to talk about other things he is interested in and connect with other people that wanted to work in skilled trades instead of going to college.

“WORKFORIT is based on the idea that you can be proud of what you do and what you work for,” Ryan explains. “I love active work and taking pride in my craft and I know others feel that way too so I wanted to create something that celebrates that.” Starting out with principles of hard work and dedication, Ryan has built something that he’s really proud of and wants to share with others. With his business savvy, he has been able to start and expand his company without taking out any loans.

“WORKFORIT Apparel has funded its own growth since the beginning. I started this with $250 and it has grown into something pretty large,” Ryan says. He says that overhead has to stay as small as possible for a while until your brand or company is ready to scale, then it will have the ability to fund its expansion without having to take out loans or use other income sources.

“We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”

Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.

When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.

From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.

Dare to take pride in your job! WORKFORIT celebrates the hard work and skill of blue collar careers. Show off your pride with a WORKFORIT decal or apparel, choose from a number of styles and sizes.