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Entrepreneur

Shawny Ellsworth: A Beauty Entrepreneur’s Tips for Aspiring Aestheticians

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Shawny Ellsworth, founder of Exquisite Aesthetics, knows what it means to hustle. The entrepreneur turned her passion for beauty into a lucrative career while mothering a newborn and working full time in the mortgage industry. The world of beauty is an unforgiving atmosphere for young entrepreneurs. However, Shawny refused to crumble under the pressure. Instead, she worked until she owned the arena of cosmetic and paramedical tattooing. Now, Shawny is excited to share what she’s learned with other aspiring aestheticians in the hopes that she can inspire their hustle.

“Hustle beats talent when talent doesn’t hustle.” This is a motto Shawny has lived by in her own life. It certainly took work and sacrifice to make Exquisite Aesthetics a reality. From a young age, Shawny was fascinated with beauty and the medical world. She knew she wanted to run her own business, but had very little direction and support from others. “I worked hard and built the business by myself, from the ground up,” Shawny says of Exquisite Aesthetics. Shawny refused to listen to the naysayers. “I kept my head down and didn’t stop or listen to anyone. Now the same people who tried to talk me down from my dreams want to train with me.”

So, what would Shawny say to the young beauty entrepreneur who doesn’t know where to start? “Keep your passion and always remember your ‘why,’” she says. “Don’t worry about what everyone else is doing. Keep your head down, hustle, and always remember the reason you jumped into the field.” Many aspiring aestheticians crumble under the confusion of competing voices in the industry. According to Shawny, if you stay true to your own voice, you can take pride in the success you find.

How does Shawny define success? “Some people equate success to money, but to me, true success is tackling the mountain in front of you, overcoming one obstacle at a time,” she shares. Shawny knows that building a business takes time, risk and often includes failures along the way. However, she learned to give herself grace in the process and never lost sight of the little girl who dreamed of owning her own business. “I remember wanting to start this business as a teenager,” she says. “After overcoming my own skin insecurities, I developed a passion to help other women find confidence and glow from the inside out.” 

How can a young entrepreneur overcome failures? Shawny says it’s all about discerning your niche. “To be where I’m at now is a dream come true, but it wasn’t always like this,” she shares. “It took time for me to find the right fit and discover how my passion could turn into a full time career.” Trial and error is the name of the game. You won’t know if something doesn’t work until you try it. 

What works when trying to expand a business? “Don’t give into the stress,” Shawny says. “It was a hectic time for me. As my business took off, I was still working full time and taking care of my baby. All of a sudden, clients were booking me from all over the country.” Shawny was able to expand Exquisite Aesthetics into a Training Academy to invest in the next generation of aspiring artists. “Now, we’ve trained people to become medical tattoo artists from all over the world- in the US, China, Thailand and Jamaica,” shares Shawny. “That’s what I’m most proud of, my students.”

What’s next for a self-made success story like Shawny? “I want to be a household name,” she shares. “My services and products are professional quality and I’ve seen first hand how they have transformed lives. It’s the greatest feeling in the world. I’m just going to keep doing what I love.”

Shawny Ellsworth, founder of Exquisite Aesthetics practically invented hustle. The entrepreneur turned her passion for beauty into a lucrative career while mothering a newborn and working full time in the mortgage industry. In the highly competitive world of beauty, Shawny refused to crumble under the pressure. Instead, she worked until she owned the arena of cosmetic and paramedical tattooing. Now, Shawny looks forward to the investment she will make in the next generation of entrepreneurs. 

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